Edge
Blog | Industry 2 min read

The New Media Platform

Edge offers enhanced performance for optimal user experience — an ideal application for media brands.

WL

Will Lebens

COO & Co-founder

The New Media Platform

Social media has its place, but inside their own proprietary websites, brands have far more control over their identity, their audience relationship, and the experience they deliver. For media companies in particular, the website is the product — and premium means performance.

Performance Is the New Premium

When it comes to digital media, premium is not just about the quality of content. It's about the entire user experience — from page load speed to image rendering, video playback to scroll responsiveness. Audiences expect it, and advertisers demand it. A sluggish site doesn't just frustrate users; it undermines the value of the brand itself.

70+ Media Brands and Counting

Edge CDN is already used by more than 70 media brands, each benefiting from faster content delivery, reduced latency, and a greener digital footprint. These are publishers who understand that infrastructure is inseparable from experience.

Bauer Media

Bauer Media uses Edge to serve images and videos across some of the UK's most iconic titles — Empire, Grazia, Kiss, and Kerrang among them. With millions of monthly page views across a diverse portfolio, the performance gains from Edge CDN translate directly into better engagement and stronger advertising metrics.

Ecohustler

Ecohustler, a platform dedicated to environmental awareness, chose Edge not just for speed but because it's better for the environment. Delivering content through a decentralised network that reuses existing hardware aligns with their mission at every level.

Monocle

Monocle, the global affairs and lifestyle brand, saw a 35% increase in performance after switching to Edge CDN. For a publication built around the idea of quality and refinement, that performance boost contributes directly to the luxury experience their audience expects.

Pioneers of a New Standard

These brands are pioneers, but they won't be alone for long. Alongside media companies, businesses in ecommerce, fashion, financial services, and live events are already joining Edge — drawn by the same combination of performance, cost savings, and sustainability that makes the network compelling for anyone who takes their digital presence seriously.

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